transcript narrator: after decades of rapid economicdevelopment and a rising middle class a china strategy is more important to australian businessesthan ever before. but it’s not just growth that should interest decision makers searchingfor opportunity in china, it’s the emergence of innovative new ways of doing business. tony qiu: e-commerce china changed the landscapeof traditional retail in china. hillary wang: the opportunity of e-commercein china is huge. we are expected to have us$600 billion happen in 2015. chris guo: it’s not just a sales channelbut also a media centre, our new customer
recruitment centre. overall e-commerce isplaying a very diverse role other than just a sales channel. maggie zhou: mobile shopping is the convenienceway for them to shop. they can buy anytime, anywhere and buy anything from the internet. narrator: with more than 300 million chineseturning to the e-commerce channel last year, a sound understanding of what this discerningconsumer wants is fundamental to success. hillary wang: there’s lots of misconceptionsabout chinse consumers being price sensitive. they are not looking for cheap, what they’reafter is value. susan corbisiero: they’re looking for australianproducts that they feel comfortable in using,
that they believe are safe and natural andthat they believe will also help for their family’s wellbeing. maggie zhou: australia has a very good reputationof the green, organic and the high quality products. susan corbisiero: the challenge for australiancompanies is how to maintain their product authenticity while also catering for chinesetastes. narrator: australian products are well regardedin china but market competition is fierce. to stand out from the crowd companies arereaching out to where their consumers go to share stories and find product information,social media.
brent moore: online shopping is not just aboutgetting products, it’s actually a lifestyle and social media plays an important part aboutthat, about sharing product experiences with friends and family which provides really strongsocial proof that a brand is worth buying. hillary wang: the story behind the brand isalso something interesting and will deeply influence their buying decision. narrator: with the china-australia free tradeagreement boosting australian business in market today, there has never been a bettertime to consider china and it’s e-commerce channel. susan corbisiero: there’s a number of differentways that australian companies can start in
e-commerce but the best thing to do is toseek advice upfront. tony qui: i would encourage australian companiesto enhance their own capability of working through a partner on digital marketing inorder to enhance their sales using the e-commerce platform. hillary wang: e-commerce can be a wonderfulway for chinese consumers to access the merchandise across the world, especially australia. [end transcript]
